Strategic management is the process of planning, executing, and monitoring an organization’s goals and objectives to achieve long-term success. It involves making informed decisions about where the organization is heading, how it will get there, and how it will adapt to changes in its environment. This process helps align the organization’s resources and activities with its overall mission and vision, enabling it to stay competitive and thrive in the ever-evolving business
Marketing management involves planning, executing, and overseeing activities to promote and sell products or services effectively. It includes analyzing customer needs, setting strategies, pricing, advertising, and ensuring customer satisfaction to achieve business goals. It’s like steering a ship, navigating through markets to reach your destination – success.