Innerblack agency


Media Coup

Media Coup

Who We Are:
Media Coup is a dynamic 21st-century media and advertising company with a passion for innovation and creativity. We are a team of dedicated professionals who understand the ever-changing landscape of media and advertising, and we are committed to staying at the forefront of industry trends. Our diverse team brings together expertise in digital marketing, content creation, data analytics, and technology to deliver exceptional results for our clients.
What We Do:
At Media Coup, we specialize in crafting compelling and effective media and advertisement campaigns that resonate with audiences across various platforms. Our services include:
•Digital Advertising: We leverage the power of digital channels to create targeted and data-driven advertising campaigns. Through Google ads, email marketing, and social media advertising, we ensure your brand reaches the right audience.
•Content Creation: Our creative team excels in producing captivating content that tells your brand’s story. From engaging short/long videos to persuasive copywriting, we make sure your message gets out and stands out in a crowded marketplace.
•Data Analytics: We harness the potential of data to optimize your campaigns. Our analytics experts track and analyze performance metrics to refine advertisement strategies and maximize ROI.
•Innovative Technology: We stay ahead of the curve by adopting the latest technologies. Whether it’s AI-driven ad targeting, google ads, retargeting ads, Email marketing, or immersive virtual experiences, we use cutting-edge tools to enhance our clients campaigns.
How We Do It:
Our approach is rooted in collaboration, innovation, and a deep understanding of our clients’ needs:
•Client-Centric campaigns: We begin by understanding your goals, target audience, and unique challenges. Your success is our top priority, and we tailor our strategies to ensure success.
•Creative Excellence: Our creative team is passionate about storytelling and video idea design. We brainstorm innovative ideas and ensure every piece of content is visually appealing and emotionally compelling.
•Data-Driven: We rely on data to inform our decisions. Our data analysts continuously monitor campaigns, make real-time adjustments, and provide actionable insights to optimize further performance.
•Continuous Learning: The media and advertising landscape is constantly changing. Thus, we invest in ongoing tram training and education to keep us updated on the latest trends and technologies.
Why We Do It:
Media Coup was founded with a clear purpose and set of values:
•Impact: We believe that media and advertising have the power to influence, educate, and inspire. We are driven by the desire to make a positive impact on businesses and society as at large.
•Innovation: We are excited by the ever-changing media landscape and the opportunities it presents. We thrive on pushing boundaries and exploring new ways to connect brands with their audiences.
•Results: We are passionate about delivering measurable results for our clients. Your success is a reflection of our own success, dedication and expertise.
•Partnership: We view our clients as partners, not just customers. We build long-lasting relationships based on trust, transparency, and mutual growth.
At Media Coup, we are a forward-thinking media and advertising company that combines creativity, technology, and data-driven insights to help our clients thrive in the 21st century.


Who We Are:
Zizani Nigeria Limited is a forward-thinking asset management company founded in 2020. Also, we are a team of seasoned financial experts, and investment professionals dedicated to providing innovative and client-centered solutions in the world of asset management.
What We Do:
At Zizani, we specialize in managing a diverse range of assets, including equities, fixed income, real estate, and alternative investments. Our core services include:
•Portfolio Management: We create customized investment portfolios which meets the unique financial goals and risk tolerance of our clients.
•Risk Management: We employ cutting-edge risk assessment tools and strategies to protect and grow our clients’ investments in an ever-changing market environment.
•Research and Analysis: Our team conducts in-depth research and data analysis to identify emerging trends, opportunities, and market inefficiencies to maximize returns.
•Innovation in Technology: We leverage the latest advancements in artificial intelligence and data analytics to gain insights, make informed decisions, and enhance the efficiency of our investment strategies.
How We Do It:
Zizani employs a multifaceted approach to asset management, combining human expertise with technological innovation:
•Personalized Approach: We start by understanding the individual financial objectives and risk tolerance of each client, creating a personalized investment plan for the client.
•Data-Driven Insights: Our advanced data analytics tools continuously monitor market conditions, allowing us to adapt and optimize portfolios in real-time.
•Robust Risk Management: We implement rigorous risk management protocols to mitigate downside risks and ensure the safety of our clients’ investments.
•Transparency and Communication: We maintain open and transparent communication with our clients, by providing regular updates on portfolio performance and market insights.
Why We Do It:
Our mission is to empower our clients to achieve their financial dreams and secure their company future. We are driven by a passion for financial innovation and a commitment to delivering better results than our competitors. Our core values include:
•Client-centered Focus: We prioritize our clients’ needs and financial well-being above all else.
•Innovation: We believe in pushing the boundaries of traditional asset management to deliver innovative solutions and better results.
•Integrity: We build trust with our clients by conducting business with the utmost integrity, complete transparency, and ethics
•Long-Term Growth: We are dedicated to helping our clients achieve long-term financial growth and security, not just short-term gains.
Zizani Nigeria Limited as an asset management company serves as a valuable partner for small businesses by helping them make informed financial decisions, reduce risk, increase profitability, and ensure long-term financial stability.
Tee footwear

Tee footwear

Who We Are:
At Tee Footwears, we are a 21st century innovative fashion brand driven by a passion for footwear. We are a team of creative minds, designers, and innovative creative artists who believe in the power of self-expression through fashion. Our brand is committed to delivering quality mixed with style, and comfort to your doorstep.
What We Do:
Tee Footwears specializes in designing and crafting handmade cutting-edge footwear that combines aesthetics with unparalleled comfort. Our product range includes a diverse collection of shoes, sneakers, sandals, and more, carefully curated to cater to various styles and occasions. We blend artistry and craftsmanship to bring you footwear that not only looks great but feels amazing on your feet.
How We Do It:
•Design Excellence: Our team of experienced designers constantly explores global fashion trends, innovative materials, and industry standards to create unique footwear designs that stand out.
•Quality Craftsmanship: We partner with skilled artisans who take pride in their work, ensuring that every pair of Tee Footwears is expertly crafted to meet our high-quality standards.
•Innovation: We embrace technology and innovation in our manufacturing processes, from 3D printing, to quality bespoke, to creating a footwear that’s ahead of the curve.
Why We Do It:
Our mission at Tee Footwears goes beyond simply making shoes. We do what we do because:
•Self-Expression: We believe that what you wear should be an extension of your personality. Our footwear empowers individuals to express themselves confidently and uniquely.
•Comfort Matters: We understand that comfort is non-negotiable when it comes to footwear. Our dedication to creating comfortable shoes ensures that you can wear our products all day, every day.
•Inclusivity: Tee Footwears embraces diversity and inclusivity. We offer a wide range of styles and sizes to cater to every individual, regardless of gender or age.
•Fashion Evolution: We aim to redefine fashion for the 21st century by blending timeless style with modern trends.
Criminal logic

Criminal logic

Who We Are:
Criminal Logic is not just a brand; it’s a philosophy, a way of life. We are a dynamic lifestyle and luxury brand that seeks to redefine what it means to live a truly Luxurious, balanced, purpose driven, and elegant life. Founded on the principles of the logical understanding of fashion, innovation, and sustainability, we are a collective of visionaries, creative artisans, and designers dedicated to creating a harmonious fusion of modern living and timeless luxury.
What We Do:
At Criminal Logic, we curate and craft products that seamlessly become part of the contemporary lifestyle while embodying the essence of luxury. Our range includes meticulously designed fashion pieces, home decor, bespoke creative works, and countless creative efforts under the lifestyle and luxury niche.
How We Do It:
•Innovation: We stay at the forefront of technological advancements, employing cutting-edge materials and manufacturing processes to create products that are both functional and aesthetically superior.
•Sustainability: We are committed to responsible luxury. Our products are ethically sourced, and we prioritize sustainable practices in every aspect of production, from design to packaging.
•Craftsmanship: Our team of skilled artisans and designers blend traditional craftsmanship with modern designs, ensuring that each Criminal Logic product is a work of art and an example of timeless quality.
•Personalization: We understand that luxury is a highly personal experience. Therefore, many of our products can be customized to reflect the individuality and unique tastes of our customers.
Why We Do It:
•Elevating Lifestyle: At Criminal Logic we aim to further improve the lifestyle of our customers by providing them with products that enhance their daily living experiences.
•Inspiring Innovation: We are passionate about pushing the boundaries of design and innovation, inspiring others to think creatively and embrace the potential of the future.
•Celebrating Individuality: We celebrate the Logical uniqueness of each person’s taste and style, and we want to empower our customers to express their individual lives through the luxury products they choose.
Criminal Logic is not just a brand; it’s a lifestyle choice.
Gifted Hands

Gifted Hands

Who We Are:
Gifted Hands is a forward-thinking construction company that brings innovation, expertise, and a commitment to excellence to every project we undertake. Founded in [year of establishment], we have quickly become a leading player in the Nigerian construction industry, known for our dedication to quality, and client satisfaction.
What We Do:
At Gifted Hands, we specialize in a wide range of construction services tailored to meet the diverse needs of our clients. Our core services include:
•Architectural Design: We work closely with our clients to turn their vision into reality, providing innovative and functional architectural designs that shows the finished products of the projects with practicality.
•General Contracting: Our experienced team manages all aspects of construction projects, ensuring seamless coordination, delivering projects within timelines, and cost efficiency.
•Renovation and Remodeling: We breathe new life into existing structures, transforming old and outdated spaces into modern, functional, and aesthetically pleasing areas.
•Custom Home Construction: We construct dream homes from the ground up, delivering personalized, high-quality residences and other construction projects that reflect our clients’ unique taste and expected requirements.
How We Do It:
Gifted Hands employs a client-centered approach that combines cutting-edge technology, top-notch craftsmanship, and a skilled workforce, always working with the dream of the client in mind. Our process includes:
•Collaborative Planning: We begin by collaborating closely with clients, architects, and designers to outline project goals, budgets, deliverables, and timelines.
•State-of-the-Art Technology: We utilize the latest construction technology, including Building Information Modeling (BIM), to streamline project management, enhance precision, and minimize delays.
•Skilled Craftsmanship: Our team of experienced professionals, from architects to builders, ensures that every detail is executed to perfection, adhering to the highest industry standards.
•Quality Control: Rigorous quality control measures are in place throughout the construction process, ensuring that each project meets our standards.
Why We Do It:
Gifted Hands was founded on a mission to redefine construction in the 21st century. Our core values include:
•Client Satisfaction: We are driven by the desire to exceed our clients’ expectations, delivering projects the way they envisioned those projects.
•Innovation: We constantly seek new ways to improve our processes, and stay at the forefront of technological advancements in the construction industry.
•Community Impact: We believe in giving back to the communities we serve, not only through exceptional construction but also by using the locals of the communities for some job roles they qualify for.
•Quality and Integrity: Gifted Hands stands for quality, integrity, and reliability in every project, building a reputation that clients can trust.
Gifted Hands is a visionary construction company that combines innovation, expertise, and a dedication to excellence to create remarkable spaces that stand the test of time. We are driven by a passion for top notch construction, a commitment to our clients desires.
Cowrie store

Cowrie store

Who We Are:
Cowrie Store is an innovative and client driven digital e-commerce store that brings together a team of passionate individuals dedicated to redefining the online shopping experience.
In just a few years of existence, we have quickly become a trusted name in the e-commerce world, serving customers with the highest level of professionalism and dedication.
What We Do:
At Cowrie Store, we provide options of a diverse and unique range of products, carefully selected to meet the ever changing needs and preferences of our customers. Our product categories span from fashion, to home and lifestyle, ensuring that there’s something for everyone. We pride ourselves on offering quality, value, and convenience all in one place.
How We Do It:
• Careful Selection: Our expert team carefully selects products from reputable suppliers and brands to ensure the highest quality standards.
• User-Friendly Website: We’ve designed our website with user experience in mind, providing a seamless browsing and shopping experience. Our intuitive search and navigation makes finding products very easy.
• Secure Transactions: Your online security is our top priority. We employ state-of-the-art encryption technology to safeguard your personal and financial information.
• Efficient Shipping: We collaborate with reliable shipping partners to ensure prompt and safe delivery of your orders no matter where you are around the world. Real-time tracking keeps you informed every step of the way.
• Responsive Customer Support: Our dedicated customer support team is ready to assist you with any inquiries or concerns. We believe in building long-lasting relationships with our customers.
Why We Do It:
At Cowrie Store, our mission is to further help the lives of our customers by providing a hassle-free and enjoyable online shopping experience. Listed below is why we do what we do:
• Customer Satisfaction: We are driven by a commitment to customer satisfaction. Seeing our customers happy with their purchases is both our duty and reward.
• Innovation: We constantly seek new ways to innovate and improve, ensuring that we stay ahead in the ever-changing e-commerce landscape.
• Community: At cowrie store we believe in fostering a sense of community among our customers, by creating a safe space where they can discover new products and connect with like-minded individuals.
• Convenience: It’s safe to say that the lives of our customers are getting busier daily. Our goal is to make shopping as convenient as possible, allowing you to find what you need, when you need it, and with ease.
• Quality: We’re passionate about quality, and we want to provide our customers with products that meet their expectations, and surpass their expectations through the quality of our products.

Cowrie Store is more than just an e-commerce store; it’s a destination where quality, convenience, and community come together to create an exceptional shopping experience. We do what we do because we are dedicated to making your online shopping journey enjoyable, secure, and rewarding. Thank you for choosing Cowrie Store as your trusted e-commerce partner.

What is video content marketing?

What is video content marketing?

What is video content marketing?

But what actually is video content marketing?

Well, let’s start with explaining content marketing, which is the creation of relevant, unique and (hopefully) engaging material that is disseminated across various media, from blogs to social channels, emails to – yes – video.

Its purpose is to attract and affect your target audience in certain ways, depending on where they are in the customer journey. Essentially, content marketing exists to get people in – and push them down – the marketing funnel.

Let’s play make-believe for a second: You’re a property developer (hey, like these guys we work with) and you want to attract interest from potential house buyers. So, as part of your ongoing marketing strategy, you identify your target audience and build buyer personas so you can create interesting, useful content focused around their needs and wants. And then you send that content out into the big wide world.

And, as we’ve seen above, one of the most powerful ways to get your message across is through video content marketing.

Types of video content marketing

So, if video is the way forward, you’re going to want to grab your clapperboard, get behind the camera and shout ‘action!’ as soon as possible. First, you need to determine the types of video content you want to create.

Brand videos

These usually form part of a larger advertising or awareness-building campaign, and aim to acquaint your audience with your brand values, vision statements and company mission. It’s the soul of your brand in a 2-minute segment. It’s a chance to convey your brand’s overarching story in a way that’s unsuitable to any other form of video content.

Product videos

These showcase how your products or services work, explaining their facets and benefits to the audience. It’s a good idea to put your products to the test – either via a demonstration or third-party testimonial – so the audience can see the benefits with their own eyes or hear about them from an independent source.

Interview videos

Want to build trust with your audience? Then get your thought leaders, industry experts and those with a different take on things in front of the camera. Seeing the people behind the brand adds to your credibility and lets your passion shine through. Make sure they include actual insight and opinion rather than just trotting out the same old same old.


Vlogs give your audience a more personal insight into the people behind the brand, humanising your business and making you more relatable. They’re more raw and cheaper to produce than the high-gloss, highly produced content used by so many, and so provide you with an opportunity to stand out from the crowd.

Company culture videos

These are a little like vlogs in that they get behind the scenes, show what your business is about and help humanise you to your audience. But they should be more employee-focused and reveal the nature, the driving visions and even the idiosyncrasies of your company. It’s an opportunity to tell your behind-the-scenes brand story and give people an insight into why you do what you do.

Testimonial videos

Testimonials offer two main benefits: first, they build trust and put your customers’ minds at ease because they show an independent party waxing lyrical about you. And second, they can be intersected with visuals showing your product features and benefits, much like a product video. Two birds, one stone? Don’t mind if I do…

Due to its popularity and propensity to stick in the viewer’s mind, video content marketing should be an integral tool of your content marketing strategy. And there are so many different varieties of video content marketing that, no matter your experience or budget, there will be a type of video that can work for you. So that the only real barrier to entry is the time it takes to write your script and shoot the content.

create memorable video content

create memorable video content

create memorable video content

we are constantly reminded of the importance of creativity and often consider it to be a key success factor, but few seem to be putting their money where their mouth is and are settling for a vanilla campaign.


Many of us would consider a failed campaign to be one of bad taste, causing an uproar. However, what about dull, safe, cliché content that no one notices? Does that do anything for a brand’s reputation? many content creators seem to rely on the tried and tested method, working on the same campaign year after year because that is what they know, but not always what’s best.


Stepping out of your comfort zone is easier said than done but as tough it may be, it can be worth it. The best marketing team all want to achieve what many companies struggle to – inserting a non-tech product into the digital age – This will drive engagement with a relevant audience and also get all the right people talking.

The humour created has a lot of interaction with its customers and should serve as a reminder for all of us that with some creativity, any brand can really grab attention.


Some people argue that creativity is something you are simply born with, much like a strong singing voice, or the ability to roll your tongue; you’ve either got it or you haven’t. Wrong – just like any other talent, creativity takes practice and effort, and perhaps most importantly, the correct environment in which to thrive.

There are many steps you can take to ensure your whole team is fulfilling their potential. We’ve all got creativity in us. It’s just a case of bringing it to the fore. So where to start?

• Encourage everyone to look at the bigger picture. I have seen many marketers concentrate on specific product features when in reality that isn’t what consumers care about. Do not try to sell the product specs in your campaigns, but instead really think about why anyone would want your product.

• Focus on the brand narrative. Behind every product is a story – the reason you brought it to life in the first place. Do not be afraid of looking back and concentrating on the story as it can often re-ignite what initially made it a success whilst keeping ideas in line with what the company can achieve.

• Understand the brand you are working with. For every product there is a consumer – find that consumer and understand what makes them tick. Then work out how to get them to notice you.

• Use data to fuel your campaigns to really hit that sweet spot that many brands strive to achieve. Getting hold of and analysing your audience data is key to understanding what makes your target market tick, and furthermore, what will ultimately increase your brand notoriety and long-term relevancy.

• Take your lead from new companies. Start-ups and contender brands often lead the way in creative marketing. Why? Because they have so much less to lose, and often they are much agiler. Established brands are often weighed down by brand guidelines and accepted work practices. While you can’t rebrand a household name just for the sake of it, take inspiration from smaller brands on individual campaigns and projects.

• Creativity is the art of the possible. We can all be creative if we are not constrained by budgets, brand guidelines, or the basic laws of physics. But sadly, most of us have to operate within those parameters. True creativity is making something amazing with the time, money and resources available to you.

In a world where the average person reads an article for 15 seconds, marketers need to up their game. With so many channels of communication nowadays, it is the creative brand that will disrupt the norm and get noticed. Consider what you could do differently today to reach your consumers in a creative way – the future of your brand may depend on it.

Video content: why it’s important and how it can boost your brand

Video content: why it’s important and how it can boost your brand

Video content: why it’s important and how it can boost your brand

Video content is rapidly becoming one of the most effective forms of marketing today, with 86% of businesses using videos to sell their products or services.

When using Facebook ads, an ​​eCommerce marketing agency will almost always use videos to promote the product. Some even offer video services to help produce quality content that your potential customers will love.

Keeping up with trends

The CEO of Instagram recently announced that the app would be geared towards video content going forwards, which is no surprise considering the introduction of reels last year to compete with video content giant TikTok.

In 2020, TikTok was the most downloaded app on the Apple app store, second to Youtube, which says volumes about users’ preference for video content, and even more about the device they’re using.

Mobile users are 1.4 times more likely to watch an ad on their device than desktop users and more likely to pay attention to the content of that ad.

Short and snappy

The average millennial has an attention span of 12 seconds, and Gen Z even less at just 8 seconds. This means your video content has to be engaging and attention-grabbing from the start.

The suggested length of any video on social media is 15 seconds, while ads allow videos up to 30 seconds. Your ads have to get to the point quickly while offering the user a reason to continue watching. Whether that’s solving a pain point or providing entertainment.

An eCommerce agency will always suggest ways that their clients produce quality videos optimised to be 30 seconds long, squeezing in all the relevant information effectively without being overwhelming.

Videos ads that have proven to be the most successful show a human face talking to the camera in the first shot of the video, and have to have a personal feel that is unique to that brand, so consider prioritising these elements in your videos.

Videos market themselves

The beauty of video content is that if viewers find it worth watching, they will naturally share it with their friends. When asked if they would share a branded video with friends, 76% of users said they would if the video was entertaining.

Prioritise making creative, engaging video content to share online and watch engagement grow. Consider making behind-the-scenes videos or explanatory videos that show off your products. Anything that gives the user more information about your unique brand while being funny, informative or inspirational is likely to capture the user’s attention.

Suppose you’re unsure of how to create these videos. In that case, eCommerce marketing agencies can offer advice on how to optimise each video for different platforms to achieve the best results.

Good for the consumer…

… good for the company.

By placing a video on a landing page with more information about the advertised service or product, conversion rates can increase by 80%. Including a video in an email can increase the click-through rate by up to 300%.

So not only does video content provide a better experience for the customer, but it also has a positive effect on conversions.

As Google focuses on finding the most relevant content according to the user’s search term, ads that have a quality video on the landing page often appear higher in the search rankings, as Google tries to serve them the most informative page.

In summary: if you haven’t started making video content for your brand, then you’re falling behind.

Start by creating compelling product videos for advertising purposes, and then branch out into making creative, entertaining content for social media. In some cases, innovative, organic videos can be the most effective in building trust with your audience and could even see the most significant increase in conversions.

Either way, get started making content or hire an eCommerce agency to make them for you and reap the rewards.

Experimental production

Experimental production

Experimental production

In our world of experiential production, we have sins of our own that, if committed, can be detrimental to content quality. If you’re an agency considering experiential activity, here are some pitfalls to avoid for a less scary production experience.

1) Bad budgets

Number one on the list for a reason. Probably the most important factor when considering the production of an event is how much it’s going to cost. In the majority of cases clients have an allocated budget for their vision, but in most scenarios initial budgets need revising upwards rather than downwards.

The rule of thumb here is that it’ll usually cost more than you think. This is frequently because of those boring ‘fixed costs’ for the stuff nobody sees. Project management time, logistics, crew, technicians, H&S protocols. So be prepared for your initial cost estimates to exceed earmarked budgets.

2) Scary creative

Developing an outstanding event concept is all part of the creative process, and is entirely valid and valuable. If ideas were not big or adventurous enough, the world of experiential production would be less exciting for it.

However, the primordial blue sky ideas must then evolve to match the reality of budgets. As the phrase goes, “If you only have beer money, don’t buy champagne”. Creative and budget must align.

3) Tunnel vision

Clients will often have a vision of what the end experience looks like. Whether big and bold or meager and modest, in almost all circumstances the thought process is fixed on what the “front of house” areas will do and look like, based on limited knowledge of the “back of house” event production solutions that exist.

Can you really build that in a single day? Can you really make a projector do that? Does this installation need to be running for a week or would two days deliver the same result? Having an end goal vision is essential, but usually needs to be tempered by knowledge of the practical components required to bring the vision to life.

4) Time is ticking

Hashing out creative ideas is a fundamental process to be enjoyed and is how the best campaigns come together. However, avoid the tendency to let time slip away during the creative evolution. Each project-amend, each analysis of the knock-on effects and every associated budgetary re-work all require time from somewhere, and naturally that must be re-allocated from slick event production and execution time.

5) Communication and collaboration

Carrying off an experiential campaign requires teamwork between agencies, and full collaboration by all parties. When one element goes rogue it puts everyone else out of step. When a high profile sports influencer is booked to attend a public activation, consult the event production company first, who will advise on security implications. If an agency is keen on an exquisitely PR-able location, open it to the wider group. The event agency will flag any location-specific production implications that may impact experience or budget.